The Pro Photo Business Forum

If you’re like me, you want to advance everything about your photographic life. To do this you need to come up with new and fresh ideas that will cause you and your business to grow. New ideas can be a hard thing to come by. However, part of what it means to be an entrepreneur is the ability to convert ideas into money in the bank account.

I have plenty of individual ideas of how to move my business forward, but what is more important is how I come up with these ideas.

Ready? This works for me, but please take it with a grain of salt.

First, I imagine something that I want. Something that will change my lifestyle. A new camera is nice, but not large enough a goal for this exercise. I try to think of something that is out of my current capabilities of obtaining. To make this example easy, lets think of a larger home than you currently have.

Imagine your dream home. Don’t covet someone else’s home. Imagine your dream home. Imagine it in every detail.

Next…. put a monetary value on that home. Something truly obtainable for you personally. This value will of course change depending on where you live, but the point is that this dream home should be outside your current means, but also feel obtainable for you personally.

Now… Imagine you are living in the home now. You have somehow made it there! Now… to get new ideas on how to increase your business, think of how are you going to continue living in this home as a professional photographer. Will you just shoot more images? How will you maintain this level of income and new lifestyle with your photography?

I am not asking how you are going to achieve this home, but how are you going to change your current photographic business to continue living there? What actions are you gong to take? You don’t want to lose your dream home do you?

Have any ideas? Are you going to open a second location? Are you going to have more photographers working for you?

If you’re a member of the Pro Photo Business Forum, you are gong to be happy, as we have opened up a new section today called “Taking It To The Next Level!” This section is a place for new ideas on how to set your studio apart from the pack. Over time, I think this section of the forum will become very valuable for the PPBF membership as it gets filled with valuable ideas.

Join the Pro Photo Business Forum now.

By Aric C. Hoek, owner and creator of Ten Houston Wedding Photographers