Two years ago now I had the idea of creating this forum. Today it’s a reality. For so long now I have been pushing in one direction; production of the site. Like an oil tanker, slowly moving in one direction as an unstoppable force. However, now that the site is built I feel that I can breathe a bit, but I am also realizing that I now need to change directions. I need to promote.

An oil tanker doesn’t just stop and turn on a dime though. Switching from production mode to promotion mode is going to take a bit of doing. I actually need to learn how to promote the site, as I have no idea on how to do that effectively. So, I’ve decided to no longer be an oil tanker. Instead, I’m going to think more like a humming bird.

The forum is not a free site, and while the cost of access is minimal, that cost is still going to make things much harder for this site to really thrive. The cost is a necessary evil for a site like this. I know I need to promote the site in order for it to work, and I am also aware that I know very little about large scale product promotion. The Oil Tanker in me would hunker down and start reading books and get seriously educated on the subject, and I still may do just that. However, I know it would take months, and perhaps even a year or more for me alone to really get the ball rolling, and I don’t have that kind of time. Nor do the members of the site.

The humming bird can stop on a dime and change directions. It thinks three dimensionally. Because I want to get things rolling fast, I have hired a PR Firm to promote the PPBF! This will allow me to stop on a dime and change my momentum immediately! This PR frim has surely already made all the mistakes that I am sure to make if I had decided to promote the site myself. I think it’s a smart move, and I’m glad I am investing in the idea.

I owe it to the paying members of the site to make this community all it can be, and I’m committed to doing just that. The PPBF is a place where portrait and wedding photographers can better themselves, and I want to see that grow.

We’ve set goals, and they start next week. I am so excited! Change is good, and I’m ready for it.

Wedding and portrait photographers, join the PPBF today!

Oil Tanker is a post from: The Pro Photo Business Forum